How-To
One of the first questions clients ask is also one of the most misunderstood: how long will this take? The honest answer is that the shoot — the part everyone pictures — is usually the shortest phase. Most of the timeline is the planning before and the editing after. Here is a realistic look at where the time actually goes.
This is the planning phase, and skipping it is where projects go wrong. It covers creative direction, scripting or outlining, scheduling, casting or talent coordination, location scouting, permits, and crew booking. For a simple shoot this can be a few days; for a complex production with multiple locations, talent, and approvals, it can run several weeks. Time invested here is what makes the shoot day smooth.
The actual filming. A single interview might wrap in a few hours; a multi-location brand film or a multi-day event runs longer. This is the most visible phase but often the shortest. Good pre-production is what keeps shoot days from multiplying.
This is where most of the calendar time lives, and where clients are most often surprised. Editing, color correction, audio mixing, graphics and motion design, music licensing, and revision rounds all happen here. A straightforward edit might turn around in a week; a polished piece with custom graphics and multiple review cycles takes several. Revisions are usually the variable — each round of feedback and changes adds time.
For a typical corporate or commercial video, plan on three to eight weeks from kickoff to final delivery. A simple single-interview piece can move faster; a high-production brand film or campaign can take longer. The single biggest factor within your control is decisiveness on revisions — prompt, consolidated feedback keeps everything moving.
Rush timelines are possible — we deliver same-day edits for events and news all the time — but speed usually trades against either scope or cost. The way to compress a timeline without cutting quality is to lock creative decisions early, keep approvals tight, and bring in a crew experienced enough to get it right on the first pass. That last part is where working with a seasoned team pays for itself.
If you have a hard deadline — an event, a launch, a campaign date — the best move is to start the conversation early and build the schedule backward from it. The more lead time, the more options you have.
Tell us your deadline and we will build a realistic production schedule that hits it. We have been doing exactly that in Las Vegas since 1981.
From Mr. Camera. Las Vegas video production since 1981.
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